The U.S. auto industry is leader in the word, but Chinese auto industry can be said that just started, this is undoubtedly caused by the Sino-US cultural differences. From the start of Sino-US cultural differences about why the U.S. automotive advanced technology, while China Development up car and why. The American automobile development and success of American big cars.
Key words:
American Car Culture
Introduction
Now there is no doubt that the cars have gone into every household life, people's lives because of the cars become easy. In China, the automobile industry has developed its own way. Such as the clothing, the food culture, the cars maintain a certain level in traffic and usage; people begin to pursue deeper spiritual needs. The car culture has emerged a new term in the 21st century. Even so, the Chinese automobile industry is nothing compared with the United States. In the U.S., the cars is integrated into their lives, we can say that the cars can't separate with the American lives.
Despite numerous accusations and withstand the pressure, we can not deny it in the past one hundred years, the United States and fashioned the world's most imaginative and creative cars. If the United Kingdom and Germany into the stage of history the car, then let the car into the United States as part of public life. Over the past one hundred years, most brilliant of these American car brands, I hope the next one hundred years that they remain able to give us surprises.
I. The different attitudes about cars between the two countries
China and the United States are two distinct power countries, so their car culture is very different. The fundamental reason of the car culture formation is the historical environment and the human personality. And the car culture in different countries is quite different. During this period, the historical tradition culture is very important. Early in the auto industry, making a car is a very delicate process, pondering in that manual, the historical legacy of cultural penetration are subtle and lingering. With the emergence of industrial assembly line, the auto industry is scale, but also lost some character and content. Although Chinese automobile industry has developed. The comparison with the U.S. auto industry, there is a very far distance.
The Chinese attitudes towards the cars.
In China, the most people seem to think that having a car is a not very easy task, especially for imported cars (of course the tariffs is the main problem).The import cars seems to be a status symbol, and be a very worthwhile thing to show off. Like many years ago, the watch is also a very big deal. So, even though buying a car will take many years of people's savings, we still want to have a car. However, the road equipment is still imperfect in China. In the big city, driving yourselves is not more convenient than taking buses, but the Chinese still want to have a car. In China, the car is a status symbol for the Chinese people, and an ability to show off.
The American attitudes towards the cars.
The status of cars in the United States is different. Between one town and another is often very far away, the shopping mall is at the edge of the city, and is also far away from the town. People also like to live in the suburbs, but the train would almost extinct. So in America, it can be said that one can't move without a car. In U.S.A., the car statue is not as big as in China, while the car is just purely a transport. Unless a lot of money, American can not buy the relatively expensive car, such as the Benz and the BMW, even though the most of them can afford it. As if they can afford, but the most ordinary people don't have the reason that buy a large screen TV at home. So, In America the better sales car is that the lower repair rate---Toyota, and Lexus first. American is very hot in the used car, especially people who just learn to drive. But the used car market is not hot in China, I think a reason is that our country people think the things used by others is not good, and the used cars' price isn't relatively reasonable.
Different cultures bring up different attitudes.
Chinese is saving face, under similar conditions of buying the car; they will certainly be "buy the dear not buy the cheap." However, the development of Chinese auto industry is not satisfied, and for the good car is almost lack of. The world famous car brands are without the production of Chinese cars. People think that they would buy a good car rather than buy a cheap car in Chinese culture. Because they think that buying a car is to see for others, to show off, rather than a means of transport. But in China, not many people can afford a good brand car, so it leads to the Chinese auto industry being not developed. Another important point is that Chinese people do not trust their own brands of cars. Brought our own brand, it used to be called "low-cost car, low-quality vehicles, and low-end cars." The design can not keep up trend of the times, the technologic is backward, the small faults, and the poor service performance became the Chinese autonomous image. So, Chinese people are not use their money to invest in Chinese brand cars, how does quickly Chinese auto industry develop?
The American attitude which having a car is completely different with Chinese. The cars are just a transport and the essential goods of life for them. Since it is the life essential goods, they need not to insist how much high-grade as long as it can be used. So they support the independent brands mostly, although the price is not high, they do not seek face-saving concept. So they will feel happy because life becomes easy.
II. The development of American cars industry.
As we all know, the United States is the world's largest car market. Seeing the history, the United States car is almost the history of the world's cars. And now we are proud to see some United States brands which on behalf of the development of American cars industry.
In the hundred years of development, the United States has created the stunning Ford assembly line production, Created a common matrix to be proud of business organization model, created a series of world-renowned brands and classic car models, left dominated the top two global automotive business half a century of glorious history.
The Ford--- American Legend
Although it is generally recognized the automotive invention born in Europe, in the nineteenth century, there are many the U.S. and Europe experimenters working towards to come true this ideal. However, Henry Ford may have the entire honor because his car is no longer distant. October 1, 1908 the Model T into the stage of history. It is a cheap, reliable transportation symbol, when the other cars caught in the mud on the road when it can move on.
Ford certainly can be considered as the pride of the U.S. automobile. Ford has already the first 100 years in 2003. Revisit past events, this is so that we have become the symbol of Ford's auto giant's long history as a collection, but also to the upsurge in popularity of the Chinese automobile manufacturers review the Henry Ford's dream - a real car, belonging to the civilian population of.Mid-19th century, the great development of the steel, the oil and the transportation arranged the stage of the early Ford Motor Company for the Henry Ford. In 1864, Ford was born in the second year, open-hearth steel-making method advent of the modern iron and steel era began. The following year, the oil sector in the Allegheny River valley laying a huge pipeline network in the first paragraph of the pipeline, the network will eventually provide fuel 7500 cars. In 1869, the tracks were throughout the continental United States. From 1903 to 1908, the Henry Ford and his engineers are feverishly creating 19 types of models, from the alphabet of A until S model. Some of them to be experimental models have never been listed. Some had two cylinders, some had four, had an even 6; some were chain-driven, some were shaft drive; there were two vehicles which the engine placed under the driver seat. Perhaps the most successful production model was the Model N. This was a compact and lightweight four-cylinder car, the market price was 500 U.S. dollars. Ford Motor Company Ford Credit is a wholly owned subsidiary, the auto finance industry ranks first in the world. It has 36 countries around the world 1,100 million customers and employs nearly 20,000. In addition, it is more than 12,500 wholesale dealers, financial and mortgage services to solve their financial difficulties. Ford credit customer satisfaction and loyalty, is the industry leader, it has been given by J · D · Power to grant the customer and dealer satisfaction awards than any other controlled by the parent company to be more car financing providers. Ford Financial Services was established in October 1987, its focus on customer needs while providing a stable source of revenue to balance the company's automotive business. Hertz is the Ford Motor Company, an indirect, wholly owned subsidiary of the world's largest car rental business. Hertz has more than 140 countries with global operations near 7,000 points, including the Fortune 500, including many business customers and millions of individual users. 2001 Hz turnover of 4.9 billion U.S. dollars (U.S. 77%).
We can say that Ford's car is the beginning of the U.S. auto industry; it is the first successful independent brands. Through a century, it is still existed mainly reason is that their belief: do the car people can buy from. The belief is no doubt a noble in American culture, American does not advocate a luxury, and it is also the success of Ford.
Buick---the first successful car brand
The Buick cars is era name of the car time, which runs through the entire twentieth century, almost the same as a long history with the automotive industry. 100 years, Buick automobile industry to grow with the United States, and worked tirelessly on the U.S. luxury car to explore the nature of meaning, a leading pioneer in the U.S. market turmoil, leaving the classic model is difficult to count them out. These models in their respective ages, the latest technology and design well-known, so widely beloved fans around the world and competing collections. They froze time, soak the years Hozawa, and demonstrate the leading automotive styling and features Buick's evolution, the development of the world's car culture made immortal contributions. Buick lead the U.S. auto industry as early as the pace of progress began in 1906, Buick produced that year was the first vehicle equipped with a 4-cylinder engine of the car - 1907 D-type, its sophisticated technology and created an attractive style has not diminished. It trains the body to be modeled on wooden carriage, which is characteristic of that era, including the chassis, spokes, wheels, including a large number of wood structure, built by hand, supplemented by careful polishing of the metal ribbon is just one masterpieces of art. Since then, Buick began to produce luxury cars and enjoy the famous Buick products are top celebrities used to boast of its rich and stylish. 20 years, Alfred? Sloan (Alfred P. Sloan) at the helm early General Motors, that is the business philosophy of the times ahead of established Cadillac, Buick, Oak Land, Olds, Chevrolet Brand sort, Buick as an important main brand, Sloan has developed its "quiet comfort, but the strong power" products keynote, retained stress of advanced technology and luxury car design philosophy. 1924 Buick 4 Department of cars priced 965 U.S. dollars, Buick 6 series car 1295 U.S. dollars, indeed valuable, but have no overhead valve engines and other four-wheel brakes, as well as fine peerless, let furniture companies are ashamed, extravagant seats, enough to allow users to proudly boast of. Buick models in 1936 is a year of bumper harvest, it is breath caused a tremendous sensation launched three models - Road master, Special and Century, these models off the market speculation, the world's automotive styling produced the impact of up to ten years. Road master called a milestone in automotive design, which embodies many of the Buick brand-new elements, such as all-steel body, bullet-shaped headlights, and high slope of the windshield, cars have some significant internal changes, including hydraulic brakes and improved into a separate vehicle suspension, without exception, was a remarkable achievement. In addition, Road master is also reflected in the enduring charm of the famous Buick two big fans of garage collection list. "King of the aircraft," Howard Hughes had had kept alive a 1953 edition Road master; and contemporary American household, selected the ace of the Hall of Fame in Hollywood talk show host Jay Leno (Jay Leno) would wipe his hands from time to time favorite The 1955 models Road master. After 30 years of glory, Buick Electra final glory in 1990, retired from Buick helmsman position to vacate a more powerful successor. Buick Boulevard (Park Avenue) off this time to open.
If Ford is the history of the United States car that Buick is not removing. Ford is not really luxury cars, but Buick is indeed the first independent American luxury cars brand, still experienced a long history, and has left a resounding name in the world.