内容摘要:本文通过讨论杭州的茶馆文化以及其与城市休闲文化的关系,得出杭州杭州茶馆文化资源在杭州休闲产业中开发中的重要作用及不足之处,对杭州茶馆文化资源开发的方法和营销策略提出了自己的见解,并把杭州茶馆文化资源开发与城市休闲文化的发展进行了联接,为双方互动的新发展开辟了道路。使杭州茶馆文化资源能够在今后的城市休闲产业的发展中发挥其应有的作用。
Abstract: By discussing the teahouse culture in Hangzhou and its relation to city leisure culture, this paper reveals the importance and limitations of teahouse culture resources in the exploration of leisure industry, proposes some suggestions on the way of exploration of teahouse culture resources and marketing strategy, makes connection between the exploration of teahouse culture resources and the development of city leisure culture, paves a way for a new development of interaction between both parties. So that teahouse culture resources in Hangzhou can play its due role on the future development of city leisure industry.
关键字:杭州 ;茶馆文化;城市休闲文化
Key Words:Hangzhou teahouse culture city leisure culture