Abstract: At present, with the rapid development of China's tourism industry, the economic efficiency brought by the industry has already become one of the most important part of the national economy .But in the entire industrial chain, compared with the developed country ,the traveling shopping level of our country still fall behind. In our country, international traveling shopping revenues make up only 20% of the tourist revenues, while the domestic traveling shopping revenues even make up 10% of the tourist revenues .The low level of the traveling shopping not only has affected our country traveling obtaining foreign exchange dynamics, also has restricted our country tourism depth development. This article is based on the analysis to tourist's shopping psychology, elaborated that through affects tourist's psychology to stimulate the tourist to carry on the reasonable shopping expense in the traveling process.
关键字:旅游消费;跨文化;购物心理
Key words: traveling-shopping;cross-cultural;shopping psychology