Abstract: Nowadays, tourism is growing high-speedy day by day, while the competition among the tourist enterprises is hotter and hotter. Tourist advertisement is considered to be an important means of attracting consumers and opening market. As a case study in Hangzhou, through advertisements of travel on National Day, this paper analyses the current problems in tourism advertisements from the view of manifestation, content and timeliness. It also gives the specific advices on how to solve these problems.
Key words:tourism enterprise; tourist advertisement; advertising creativity; brand marketing