摘要:高校旅游市场作为一个特殊的市场,是非常具有潜力的市场。本文通过抽样调查的方法,对杭州下沙高教园区大学生旅游市场的特性和现状的剖析,运用市场营销的理论知识,来探讨这个市场的潜力与成长性,从而为旅游企业更好的开发大学生旅游市场提供一份真实可靠的依据,也为增加我国旅游业的新亮点而做出积极贡献。
Abstract: Colleges and universities as a special tourism market of the market is very potential market. In this paper, a sample survey method, Xiasha Higher Education Zone, Hangzhou tourism market characteristics of students and analysis of the status quo, using the theory of marketing knowledge, to explore the market potential and growth, so as to better develop tourism enterprises tourism students market to provide a reliable basis for real, but also to increase the new bright spot in China's tourism industry and make a positive contribution.
关键词:下沙高教园区;大学生旅游市场;市场营销
Keyword: Xiasha Higher Education Zone; universities studengts’ tourism market; Marketing