Abstract
Since the 21st century, China has kept developing high-speed soft drink industry. International multinational companies in this context, swarming into China market, and achieved good performance. In our drinks industry developing fast, international giant Coca-Cola company to establish in China's market. At present, the company in China market leading position the reigns. China's huge potential market prospect of carbonated drinks too much confidence to Coca-Cola. From Coca Cola itself to its various brand drinks. Now, Based on the Coca-Cola company as an example, through years of its difference marketingstrategy market in China, analyzing the better for our drinks industry development.
