Abstract
In recent years, China's growth rate of output beverage industry were more than GDP growth speed, good prospects for the development of the industry, coupled with higher degree of marketization, attracting international beverage giant into, the competition is fierce, to break out.
Chinese beverage industry into 2009, side against is accelerated expansion, beverage makers are a number of healthy concept, with unique agricultural raw materials for the rapid emergence of new products, the snow is very active beverage industry in China. The international financial crisis of Chinese food and beverage industry in general, even for new investment enterprise and beverage giant face better opportunities.
Over the next three years, China will become the world's first big drink. In this context, both at home and abroad for beverage makers are strategy, to win the world drink first power market, China formally entered "beverage market value of the warring states", healthy future development of China's market beverage. That how to accurately to drink industry fractionizing market is a vital problem. This will use the market segmentation theory knowledge, the company to huiyuan market segmentation is analyzed, based on this, the focus will be on the market segmentation huiyuan company analysis of the advantages and disadvantages of China, finally is some Suggestions on the development of beverage industry.
