From early 90's of 20th century ，supermarket enterprise in China have come from its infancy to a mature process in a short span of a dozen or so years ，and gradually become the mainstream of retail formats. At the same time, the process of agricultural industrialization speed up .As the development of our country 's economic，the residents level of food consumption and consumption patterns have changed ， the residents become more diverse food consumption，the rate of fresh products in supermarket has increased，their business become a bright spot. So the operations of supermarket 's fresh products emerged . The modern supply chain of fresh products based on supermarket is taking shapes .
This paper studies the business of fresh products' developing actuality and its regularity in China, analyses the characteristic of the business of fresh products and concludes the discrimination of the business of fresh products in supermarket and traditional market. At the meantime, it also illustrate the major problems of the business of fresh products in supermarket： difficult to ensure the quality products, not close enough with distribution and replenishment, loss of reverse logistics and so on.
As for the problems the business of fresh products in supermarket facing, this paper introduces some feasibility solutions .By means of the construction to products sources，improving the information management of processing and distribution，the management of inventory，optimize the entire supply chain of fresh products in the process.
The business of fresh products in supermarket in Chain is still a very short time，and there is much room for its development .This paper studies on the supply of fresh products，it will do some help to the operating of fresh area in our country，reduce the operating costs and enhance economic efficiency.
KEYWORDS： supermarket ， fresh products ，information management ， supply chain optimization
