Abstact
With the development of the world economy and the further opening of domestic freight market afterentering into WTO. The traditional international freight forwarding service was already unable to satisfy the demand of thecustomer market.
The prosperity of foreign trade brings a never chance of before for freight forwarder.At the same time,join the WTO implys that the market of freight will be unloosened much more,the competitors will be manifold fleetly,and the rivalrousness will be more furious.The subsistence and development will face the austere menace and challenge.What is the correct course for the freight forwarder?
Especially for smalland medium-sized international freight companies, How to adjust strategies is becoming the main problem to deal with this challenge.
In this papper,we start with the Ningbo Kingtrans Globistics Co.,Ltd as the general example of smalland medium-sized international freight companies,through the analyse of SWOT,understanding the present development of freight forwarding industy in Ningbo and searching for the strategy and development to get through the serious market competition.
Key words: international freight forwarding, strategy, smalland medium-sized international freight companies
