Abstract
In the enterprises to become relatively independent commodity producers and operators, the ability to invigorate the company as a major result of disorderly, we must learn to market-oriented, and constantly enhance the market adaptation, contingency, and innovation capabilities. This requires companies to the original production management, into a production-management model management. But achieving this shift, a prominent feature is to set up an enterprise's marketing objectives, and strengthening of marketing management.
Key words :
Marketing Management; Marketingchannel; Logistics Mangement