Abstract: The commercial prosperity cannot do without the consumer. In the daily life of every hue, commercial advertising to consumers is huge impact. This article from the advertising creative, social stratification and consumption habits, the brand value of the formation and influence of three aspects of research, to explore the commercial advertising and consumers interact and influence. Thus to the world for some commercial brands of China to participate in the competition, provide an angle of view.
Key words: Advertising Creative 、Social spending habits、The formation and influence of the brand