With the development and improvement of Internet technology, especially big data technology, the development of insurance industry gives people a feeling of vigorous development.The development of the Internet for the whole insurance company, the influence of the whole industry is the abyss, and the first of all is the insurance marketing industry.Insurance marketing industry in the Internet age showed new momentum of development, and in the process of development, gradually become the main channel, the marketing has become each insurance company marketing the vanguard of the battlefield.However, there are two sides to everything, and in the rapid development of online marketing, the marketing of its short board is slowly emerging.This paper briefly analyzes the influence of Internet technology on insurance marketing channels.The paper briefly describes the measures of insurance companies to avoid risks in marketing, and hopes to help the development of insurance marketing channels.
Key words: Internet, Big data, Insurance marketing, Impact, Measure