义乌小商品市场的发展现状、问题及其对策分析

论文编号:GS922  论文字数:4328,页数:09

摘要：本文针对义乌小商品市场在短短20年的发展中表现出迅猛的销售增长态势进行分析，指出义乌小商品市场存在低价竞争的原因，和其面临市场发展的全国化、国际化和信息化三大挑战，并提出增强市场适应性，提升专业市场竞争力的基本对策和实现专业市场向现代化流通方式发展的转变。
关键词：发展状况  营销理念  低价竞争  自主品牌

Summary：In this paper, Yiwu small commodities market in a short span of 20 years of development shown rapid sales growth analysis Yiwu Small Commodity price competition that exists in the market, and its market is the development of the country. Three international and information technology challenges and to strengthen market adaptability. The basic countermeasure markets and enhance the competitiveness of the market and to achieve professional development of the modern way of circulation. Key words: Development, Marketing Idea, Price competition, Own brands

目录  
引言…………………………………………………………………………….1
一、   义乌小商品市场的发展现状………………………………………….......1
二、   义乌小商品市场在发展过程中遇到的问题………………………………2
 (一)市场营销理念比较落后……………………………………………….2
 （二）市场存在低价竞争…………………………………………………..2
 （三）市场上的商品还缺乏自主品牌……………………………………..3
三、   解决以上问题的对策……………………………………………………...4
      （一）加强市场营销理论………………………………………………….4
     （二）培育企业的自主创新能力…………………………………………4
      （三）树立品牌意识，加强品牌建设……………………………………5