[Abstract]Recently, with the development of economy, the business activities has increasing, and the hotel industry has also been a certain amount of development. Relatively low level of prices but a higher level of service-based economy hotel chain in the concept of people's consumption trends in the case of a rational, in the hotel industry's position has become increasingly, more and more consumers are going to it as the first choice travel accommodation to. Domestic chain hotel development has lagged behind that of foreign, economic-based chain of hotels over the past few years even before the emergence of a new format, as the best chain of economy hotels, hotel seven days with the status of the development of a whole chain of domestic economy Format of a microcosm of the hotel. In this paper, some information on the collection, use this tool SWOT matrix analysis of the hotel seven days a status quo, also reflects the economic chain hotel of this format in our market at a general business situation. Through the analysis, but also for seven days and other economic-based hotel chain to point out a direction of development. [Key words] chain；hotel；economy；7days
